The Board of Truth

Why We Have So Many Happy Customers

One of the reasons Chicago Green Insulation gets so many referrals from satisfied customers is because of our high standards and excellent workmanship.

We distinguish ourselves from those in the trade who take shortcuts, leave jobs unfinished and don’t communicate with their clients in a timely manner. That is not the way we do business. And we go an extra step to make sure our clients know that.

We simply let the quality of our work speak for itself. We wanted something that showcased the pride we take in each job we complete. So a few years ago, our team consulted with some industry experts to see how we could put a visual stamp of integrity on each job. We came up with what we call the Board of Truth.

The Board of Truth

The Board of Truth is simply a piece of 2×4 that we run across the face of the studs once we complete a spray foam job. We stencil the foam with our company name, our phone number and our motto: “Comfort is only a FOAM call away.” Then each crew member signs their name, and we take a photo. We do this right in front of the homeowner, architect or builder to show the pride we take in our work. We’re not just spraying foam: We are creating a living space where the quality of life is enhanced by the work we do.

The Board of Truth has another purpose as well. It offers a visual frame of reference to show the homeowner that we’re delivering the appropriate depth of spray foam for their particular needs. If the foam is flush to the board, the homeowner knows that the application has been done properly.

Our Signature of Integrity…. We simply let the quality of our work speak for itself

We Pride Ourselves on Paying Attention to the Details

You might be asking yourself why we practice this ritual when the Board of Truth will eventually be covered by drywall? It’s a good question.The simple answer: I take the Steve Jobs approach to our work. In Steve Job’s biography, author Walter Isaacson retells a conversation between Jobs and his Apple co-founder Steve Wosniak during the early years of Apple. Jobs, ever the perfectionist, was complaining that the internal circuit boards of their computers were not in perfectly aligned rows. Wosniak’s heated response: “Steve, who cares?! No one is ever going to see inside this box.” Jobs replied, “I want it to be perfect inside and out.”

When our technicians sign their name to the board in front of the client, it stands as a public testimony to the pride they take in their workmanship—even though it will not be visible once the interior work is completed. You won’t find a more committed group of guys who pay attention to the details and care intensely about the experience of the homeowner. And that’s a big reason why so many people hire us to do their work.

If you’re building a new home, expanding with an addition, or renovating, call us early on in the project. If spray foam is right for you, we’ll explain why. If it isn’t, we’ll refer you to a company that can better assist you.

Comfort Is Only a Foam Call Away

At Chicago Green Insulation, we handle all aspects of demo, foam and replacement of the drywall to get you back in your living space over the garage. We cannot help with the screaming child, but we can make your home space warm all winter long.

If you have any concerns about air leakage and insulation in your home, call us today at 847-987-3626. The best time to have a conversation is during the planning stages of a construction project so that your crawl space, kitchen remodel or room addition above the garage is everything you want it to be—and not your worst nightmare.

However, if you’re calling post-construction, we can still help. As I always say: Comfort is only a FOAM call away!

About the Author, Tom Decker

With ten years of experience selling spray foam insulation in Chicago, Tom Decker is THE person to call and the Chicago Green Insulation is the organization to hire when you are looking for top notch quality and performance as well as someone who can deal with the needs of code officials, home owners and general contractors. Call the others in Chicago, if you are interested in the cheapest price, call Chicago Green Insulation if you are interested in using your dollars to make Chicago a better city for all of us!

Sign Up for Tom’s Newsletter

Your email is safe, I never spam!

What People Are Saying…

What People Are Saying…

Click to Call
Share via
Copy link
Powered by Social Snap